Meet Frank Prine Salon
- Location: Clint Moore Rd, Boca Raton, FL
- Year Founded: 1972
- Owners: The Prine Bros. — Andre, John and Frank Jr.
- Years as X2PS Client: 10+ Years
- Favorite thing about X2PS: Follow-Through and Integrity
The Entrepreneurs on #OwningIt:
“The Frank Prine brand is about longevity and community. We’re the longest-tenured salon in Boca—we’re a true family business.” —John Prine, Partner
BOCA RATONE, FL — Elizabeth Taylor. George Hamilton. Anita Bryant. What do three vintage American stars, celebrities and models have in common? On their paths to fame, they all graced the campus of landmark Florida Salon Frank Prine somewhere along the way.
“When I was a kid, I saw them, but I didn’t even know who they were,” laughs second-generation partner John Prine, son of the salon’s namesake. “But now I see for them to be associated with us, that shows the caliber of work my dad did.”
Frank Prine Salon originally opened its doors in 1972 as part of the Palm Aire Spa in Pompano Beach. It was there where John, alongside his brothers and now-business partners, Andre and Frank Jr., played in the halls and first learned the basics of the beauty business.
To hear John tell it, taking over the business from their father, who passed away in 2008, has been a blessing and a gift. But it wasn’t the obvious decision. In fact, both he and brother Andre initially fled the nest after high school, pursuing alternate career paths in communications and film, respectively.
“I had a good job,” John recalls. “But one day my dad called me and said, ‘John, what happens if you get laid off? Do you want to be 40 and unemployed?’ That kind of hit it home.”
And just like that, John was in the hair business. Andre wasn’t far behind.
“My father was kind of a pioneer in South Florida,” says John. “He had a formula, and it worked.”
He isn’t exaggerating. The longevity of the spa is something to behold, and so is the tenure of its stylists.
“Our people have been here 16, 18, 21 years,” says John. “In our history if people have left, it’s been to start their own business, which I’m all about. That’s what makes America America.”
Given the long hours the business requires, that’s saying something.
“We open at 7 a.m. and close when we’re done,” John quips.
Frank Prine Salon’s merchant services partner, Capital Direct (sister organization to X2 Payment Systems), is part of the reason, John believes, that he and his brothers have been able to focus on building the business to the level of success and status it benefits from today.
“They follow up and they say what they’re gonna do,” observes John. “It used to be we’d change credit card companies every other year.”
Not so anymore, he says:
“Because of knowing [Capital Direct President] Mike [Eidelberg] as long as I’ve known him—I just know that he’s got my back compared to a lot of other companies that didn’t.”
Ultimately, John believes it’s a focus on self-care that creates the premier salon experience their clients have come to expect.
“We take care of ourselves the way we want our clients to be taken care of. Our motivation is to carry on the brand my father created.”